Careers

Current Openings

Company Overview

Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil performances, GIBBON’s products have helped produce some of the best balance athletes in the world. GIBBON North America holds the exclusive license to sell GIBBON products throughout North America, the UK, Ireland, Spain, Portugal, Brazil, Australia, New Zealand and Korea. Our company has been growing exponentially since launching the GIBBON SlackBoard, the most dynamic and versatile balance training tool on the market.

SlackBoard sales in 2025 more than doubled to $37 million, up from $14 million in 2024. We have sold more than 300,000 SlackBoards since 2023. Inc. Magazine recognized us as one of the fastest growing private companies in America in 2024 and our growth only accelerated last year, so we will likely get that recognition again for 2025. We have barely scratched the surface in our new global markets and we believe there is tremendous opportunity to continue growing in North America and to start selling into these additional markets.

GIBBON – Director of eCommerce

Job Summary

We are seeking a highly motivated and results-driven Director of eCommerce, to lead and scale GIBBON’s owned revenue channels globally. This Director will own end-to-end performance of the eComm business, driving sustainable revenue growth, profitability, and customer lifetime value.

The ideal candidate has a proven track record of profitably scaling the web experience for high-growth consumer product companies in performance-driven go-to-market models. This role blends strategic leadership with hands-on execution and close cross-functional partnership across Marketing, Operations, Finance, and Product.

The Director of eCommerce is a hybrid role based out of our Solana Beach office and reports directly to the CEO.

Key Responsibilities:

Leadership & Ownership

Own full P&L responsibility for the eCommerce business across multiple markets (North America, Europe).
Build, lead, and develop an eCommerce organization, earning the trust of teams and executive leadership.
Take full accountability for channel performance, revenue growth, margin, and customer experience.
Recruit, develop, and retain top talent while fostering a culture of accountability, speed, and results.
Partner with leads for Marketplace, Digital Strategy, and CX to shape customer journey.
Direct experience building and managing eCommerce teams (Product Managers, eComm Operations, Designers, Developers).

Strategy & Growth

Develop and execute the eComm growth strategy aligned with revenue and profitability targets.
Build and maintain a digital product roadmap, inclusive of testing, to deliver site and feature innovation.
Own site merchandising across markets to ensure balance of conversion, retention, and unit economics.
Partner with Marketing to ensure brand strategy and storytelling are effectively translated onto web.
Align strategy with Marketplace channels, including catalog, advertising, pricing, promotions, and content.

Execution & Optimization

Ensure flawless execution across site merchandising, site optimization, and promotional calendars.
Actively participate in execution when required—personally owning key initiatives and launches.
Partner with Operations to align inventory planning, fulfillment, and service levels.

Cross-Functional Leadership

Collaborate closely with Product on launches, pricing, assortment, and lifecycle management.
Partner with Finance and Marketing on forecasting, budgeting, and performance reporting.
Align with Customer Experience teams to ensure seamless post-purchase support and retention.

Qualifications

8+ years of leadership experience in eCommerce roles within a high-growth consumer product company.
Proven success scaling a DTC or eCommerce business from to $100M+ in top-line revenue.
Deep expertise across Shopify tech stacks, best practices, and conversion unlocks.
Strong understanding of unit economics, contribution margin, and demand forecasting.
Demonstrated ability to lead teams and execute in fast-paced, high-growth environments.
Exceptional analytical, communication, and decision-making skills.
Bachelor’s degree in Business, Marketing, Finance, Economics, or related field preferred.
Hybrid work schedule (three days) based out of Solana Beach, California.

Total compensation for this position in San Diego, CA is targeted at $185,000-$265,000 including base salary and bonus combined. Base pay will depend on the candidate’s job-related knowledge, skills, and experience among other factors. Bonuses are tied to individual and company performance. An equity incentive may also be provided as part of the compensation package, in addition to medical and 401(k) benefits.

Apply via email to jobs@giboardus.com. Please submit a resume AND a cover letter (.doc or .pdf format). Principals only, no recruiters. Please do not contact job poster about other services, products or commercial interests.

GIBBON North America – Director, Brand

Job Summary

We are seeking a highly motivated and results-driven Director of Brand in our Solana Beach, California office, to support the brand’s omni-channel efforts in North America and beyond. You will lead our brand strategy, visual identity, and content execution. You will sit at the intersection of brand management, product marketing, and creative storytelling. You will champion our brand voice across consumer touchpoints, including product packaging, digital campaigns, retail marketing, and athlete partnerships. The ideal candidate has deep experience in the CPG sector and a profound understanding of sports culture, athlete communities, and fitness lifestyle trends.

Key Responsibilities:

Leadership & Ownership

Define and evolve the global GIBBON brand identity, voice, and positioning alongside core customer personas.
Translate business goals into actionable, high-impact marketing campaigns that span multiple touchpoints.
Oversee the activation of athlete endorsements, sports team sponsorships, and influencer partnerships.
Direct the visual style across digital and physical assets, leveraging internal and external creative resources.
Lead, mentor, and scale an internal Brand team that spans branded content, partnerships, and community.

Strategy & Growth:

Drive the broader marketing calendar, inclusive of the broader brand, consumer, and product moments.
Lead channel-specific strategies across owned and earned media channels, balancing brand and business goals.
Own partnership strategy, inclusive of creators, influencers, and ambassadors alongside larger brand partnerships.
Partner with Paid Acquisition team on leveraging branded and creator content across paid channels.
Collaborate with Marketplace team to ensure that brand storytelling is clear and consistent across the channel.

Execution & Optimization

Ensure flawless execution across a cross-functional marketing calendar that covers key brand and consumer moments.
Actively participate in execution when required—personally owning key initiatives, launches, or performance turnarounds.
Optimize owned and earned media channels through clear strategy alongside rigorous analytics and testing.
Partner with Paid Marketing, eCommerce, Marketplaces, and Creative to ensure a cohesive customer experience.

Cross-Functional Leadership:

Collaborate closely with Product Development on launches, pricing, assortment, and lifecycle management.
Partner with Finance on forecasting, budgeting, and performance reporting.
Align with Customer Experience teams to ensure customer needs are met through marketing.
Manage a multi-disciplinary team alongside external agency partners.

Qualifications:

7–10 years of creative and brand management experience, with at least three years in a leadership role within a CPG company.
Proven success scaling a growth company that operates across multiple sales channels globally.
Strong understanding of unit economics, contribution margin, inventory dynamics, and demand forecasting.
Demonstrated ability to lead teams, drive accountability, and execute in fast-paced, high-growth environments.
Proven portfolio working with sports, fitness, wellness, or active lifestyle brands.
Bachelor’s degree in Business, Marketing, or related field preferred.
Hybrid work schedule (three days) based out of Solana Beach, California

Total compensation for this position in San Diego, CA is targeted at $185,000-$300,000 including base salary and bonus combined. Base pay will depend on the candidate’s job-related knowledge, skills, and experience among other factors. Bonuses are tied to individual and company performance. An equity incentive may also be provided as part of the compensation package, in addition to medical and 401(k) benefits.

GIBBON – Lifecycle Marketing Manager

Job Summary

We are seeking a highly motivated and results-driven Lifecycle Marketing Manager to lead and scale our retention and customer engagement strategies. This role will be responsible for managing email and SMS channels for the GIBBON brand, driving customer retention, lifetime value, and repeatable revenue. The ideal candidate blends data-driven strategic thinking with hands-on execution to build seamless, high-converting customer journeys. You will sit at the intersection of performance marketing and creative execution, optimizing user flows while maintaining a cohesive brand voice. The Lifecycle Marketing Manager is based out of our Solana Beach, CA office and reports to the Director of Growth Marketing.

Key Responsibilities:

Leadership & Ownership

Own the day-to-day execution, performance, and strategy of email and SMS marketing channels.
Take full accountability for retention KPIs, including repeat purchase rate, customer lifetime value (LTV) as well as email deliverability and engagement KPIs like open rates, and CTRs.
Manage the communication calendar for email and SMS, ensuring a healthy balance between product education, brand storytelling, and promotional events.
Maintain and champion the brand voice and visual consistency across all lifecycle touchpoints.

Strategy & Growth

Develop and scale end-to-end customer lifecycle journeys, including welcome flows, post-purchase sequences, win-back campaigns, and abandonment flows.
Build out data-driven segmentation and personalization strategies to deliver highly relevant content based on user behavior and purchasing history.
Design and execute continuous A/B testing frameworks across subject lines, copy, send times, and design layouts to systematically improve performance.
Partner with the broader marketing team to ensure that product launches and omni-channel campaigns are effectively supported via retention channels.

Execution & Optimization

Ensure flawless execution, scheduling, quality assurance, and deliverability of weekly email and SMS.
Actively participate in the design and production process, including building, testing, and optimizing.
Monitor, analyze, and report on weekly and monthly channel health metrics to drive action.
Ensure legal and data compliance across channels (e.g., CAN-SPAM, TCPA, GDPR).

Cross-Functional Leadership

Collaborate closely with eCommerce and Creative to ensure frictionless post-click experiences.
Partner with Brand teams to align the editorial calendar with Social and leverage UGC and creator assets.
Align with Customer Experience teams to leverage customer feedback to solve key friction points.

Qualifications

4+ years of hands-on experience managing retention marketing, email marketing, or customer lifecycle strategies within a high-growth consumer brand.
Proven track record of driving measurable revenue growth through ESP/SMS platforms (e.g. Klaviyo)
Deep expertise in customer segmentation, marketing automation, and conversion funnel optimization.
Strong understanding of e-commerce unit economics, repeat purchase rates, and LTV.
Demonstrated ability to self-manage and execute efficiently in fast-paced environments.
Exceptional analytical, copy-writing, and data-driven decision-making skills.
Experience with designing emails using HTML/CSS, Figma, or ESP builders is highly preferred.
Experience with designing and managing mobile push notifications is highly preferred.
Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
Role is based out of Solana Beach, California headquarters.

Base pay for this role is between $95,000 - $125,000 with a 10% annual bonus. Base pay will depend on the candidate’s job-related knowledge, skills, and experience among other factors. Bonuses are tied to individual and company performance. There are also medical and 401(k) benefits.